UnitedMasters
- Lead a team of two product designers while staying hands-on across distribution, royalties, monetization, and internal operations
- Designer of record for App 3.0 (iOS, Android): rebuilt navigation around four tabs; an A/B test raised wallet views 21% and cash-outs 5.9% before full rollout
- Co-led Design System 2026 with engineering: 88 primitives shared by iOS, Android, and web, 72 semantic color tokens, and an AI skill engineers and coding agents build from
- Redesigned the core web distribution flow; flow completion more than doubled (2.1×) after launch
- Designed Casefile, the fraud investigation tool for Fraud Ops and A&R: one case per track, per-store takedowns, and a reinstatement checklist
- Designed Real-Time Royalties activation and every wallet state money can be in: active, delayed, suspended, and opted out
- Designed multi-primary artist support for releases and tracks, for artists, managers, and labels
- Led the Android mastering flow revamp, clarifying preview and purchase
- Designed the YouTube Content ID onboarding experience, emphasizing education and transparency


