UnitedMasters App 3.0
Restructured the UnitedMasters artist app around four tabs and a persistent top bar, then shipped it through an A/B test: release submissions held and cash-outs rose 5.9%.
Fewer Tabs, Clearer Paths to Money and Music
The artist app had grown tab by tab until releasing, checking earnings, and getting paid competed with side features. I led the design of a shell built around four destinations and a persistent top bar. The redesign shipped through an A/B test first, then went to everyone.
Restructuring the Shell
Phase 1 reduces and clarifies the app’s structure. Bottom navigation drops to four primary destinations (Home, Insights, Music, Wallet), and secondary surfaces (Beat Exchange, Exclusives) move out of bottom-level navigation into the account menu. Page-to-page interactions get a slide / push pass for a clearer navigational hierarchy.
The Chin: Bottom Navigation
The "chin" is the bottom tab bar. The goals: simplify and reduce the tabs, improve material and UI details, refine scrolling behavior, and add the chin’s slide-down interaction. Each screen here is a prototype recording: Home, Insights, Music, the distribution flow, and Wallet. Use the arrows or arrow keys to step through; tap any screen to open it full-size.
The Forehead: Persistent Top UI
The "forehead" is the persistent top region that stays present as you move through the app. The goals: consistency across every touchpoint, an intuitive layout and controls, and grounding elements that keep key actions persistently accessible. Two surfaces shown in motion: the Blueprint AI entry point, moved here from a floating button, and the profile.
The A/B Test
A randomized A/B test on iOS and Android, run by the PM. Release submissions was the primary guardrail, and it held (+2.5%, borderline). Two sharing metrics were set as success metrics near the end of the test, so I read them as exploratory: milestone shares rose 8.8%, and Masterlink shares were flat. Wallet views, cash-outs, and analytics views, all guardrails, also rose. Both Exclusives guardrails fell.
| Metric | Type | Lift | Significance | Result |
|---|---|---|---|---|
| Submitted Release | guardrail | +2.5% | Borderline | Neutral |
| Viewed Wallet | guardrail | +21.1% | Significant ↑ | Improved |
| Cashed Out Wallet | guardrail | +5.9% | Significant ↑ | Improved |
| Viewed Analytics | guardrail | +5.5% | Significant ↑ | Improved |
| Viewed Exclusives | guardrail | -76.7% | Significant ↓ | Accepted after review |
| Submitted Exclusive | guardrail | -22.1% | Significant ↓ | Accepted after review |
| Shared Masterlink | success | -0.6% | Not significant | Neutral |
| Shared Milestone | success | +8.8% | Significant ↑ | Improved |
We expected Exclusives to drop when it left the tab bar. Screen views fell 76.7% and exclusive submissions 22%, and the size of that drop forced a real decision. After a review, we accepted it: release submissions held, the group affected was small, and we listed ways to surface Exclusives elsewhere. App 3.0 then shipped to everyone.
Read the wins with care. Wallet became a bottom tab, so most of the lift in wallet views is placement. Cash-outs are the stronger signal: an action, not a visit.
My role: designer of record, from the navigation architecture to the interaction details. The PM ran the experiment and our analytics lead read it out.
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